PREEMPTIVE DEFENSE

Brand Protection

Protect brand from two aspects—protecting brand equity and Ad verification

Why, what and how brand protection?

Everyone owns at least one brand that is your name and the things belong to it.
Is brand protection necessary?
The answer is that it depends on your brand abuse situation. Some products may don't have a brand name on it at all, or there is only one brand in the market segment. However, for a successful brand operation, protecting intellectual property and brand reputation are almost inescapable I ssues.
1
Why brand protection. With the continuous growth of Internet business, online brands have ushered in a vigorous development, but they are also accompanied by negative challenges. Brand and domain name abuse, counterfeiting, copyright piracy, trademark squatting, social media impersonation, rogue websites, and patent theft have increased in recent years. Some brands have also suffered losses due to fraud, malicious reviews, and bot clicks on their online ads.
2
What is brand protection. Brand protection is the action taken to protect the intellectual property of a business. In addition to the business activities required to maintain brand awareness, it also includes the security measures that companies take to prevent all forms of brand infringement, counterfeiting and other forms of IP infringement.
3
How to conduct brand protection. Brand protection generally includes two aspects: protecting brand equity and advertising verification. The former usually includes detection, verification, enforcement and reporting to combat infringement. While Ad verification is a necessary process for brands to maintain their image and raise awareness.
How proxy solutions work in Brand Protection ?
Every online business deserves quality proxies.
Monitor brand IP and reputation
Detect brand abuse, counterfeiting, copyright piracy and other forms of brand infringement on a large scale.
Possible challenges
Counterfeit and shoddy products emerge in an endless stream, websites worldwide are possible to be hotbeds for counterfeiters and infringers. Therefore, you should crawl and detect as many websites as possible on the premise of preventing the website from being denied access or banning IP.
Proxy solutions
The powerful API supports various brand protection professional teams to collect brand information through web crawler. These crawlers use proxies to hide their activity and prevent detection and signal tracking of websites. Also, proxies hide your IP and increase the efficiency of web crawlers.
Gather evidence of brand IP infringement
Overcome geo-restrictions and IP bans to scrape web content
Possible challenges
Most websites can detect your location based on your IP address. If you try to access geo-restricted content with an unfamiliar IP to website, you risk being rejected by the site. It is also necessary to guard against the misleading false data provided by infringers.
Proxy solutions
Imitate local users to access target websites by using massive IP pools in 190+ regions around the world. Use an ISP proxy with both high anonymity and stable connections to scrape web pages at high speed to gather evidence of wrongdoing, helping you to catch illegal infringement.
Verify Ads to ensure proper display
Combat Ad fraud and ensure every dollar of your ad spend is on the right spot.
Possible challenges
Ad fraud and malicious advertisers may harm brand by adding malicious code to the ads displayed on publishing site, such as placing ads on illegal sites to get high traffic, embedding plugins to block the IP of the ad verification team, or returning a disguised image. Business should regularly check ad publishing sites to verify affiliate links, verify ad placement, ensure malware, fake images and fake ad clicks are removed.
Proxy solutions
Ad verification team needs to use proxies to change IP address to check for ads or marketing campaigns that are displaying in other countries and regions to ensure your ads are showing in the right context, at the right time, and to the right audience. Ad verification proxies allow you to disguise your online identity so you won't be tagged by targeted websites when you try to collect real immediate data on ads.

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Look how companies use our proxy solutions to boost their business

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    Web Scraping & Crawling

E-commerce

Comprehensive insight into the market and competitor information one step ahead.

SEO Monitoring

Collect and analyze SERPs data, optimize your SEO strategy to rank higher than competitors.

Brand Protection

Combat brand infringement and brand aging by maintaining brand equity and Ad verification.

Social Media Management

Maximize brand influence and reach the potential clients who are not within a reasonable distance of brand.

Market Research

Understand your target market like the back of your hand before entering.

Web Scraping & Crawling

Comprehensive insight into the market and competitor information one step ahead.

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